

This is GTA 6. The game could just be Hello World and it would still be the best selling game ever. They could have started taking preorders earlier and it could have also been the best selling game of last year.
People know how popular the last game was, assume that this one is going to be even more, and feel like they need to be first to play it or they will be left behind. They feel like they need to preorder the game so that it doesn’t sell out, despite the fact that it is a digital download.












I assume that Microsoft is trying to appeal to two different groups of shareholders. The first sees Microsoft buying up studios and assumes that the studios will be able to put out better games cheaper (by firing support staff like HR). The second group sees Microsoft cutting low performing workers and assumes that Microsoft will be able to get more profits by cutting lots of cost without losing much income. If they time it right, they can get the second group to start buying just as the first group starts selling.