It would’ve made the users happy, but ultimately Apollo is not profitable for Reddit. It would need to be retooled and redesigned to extract data and push advertisers. as a free version…

Of course, Reddit could sell it as a “$2/mo Premium Reddit Experience” app that keeps what it is. And I’m sure there’s a ton of folks that’ll pay the benefit of that, particularly mods and power users.

Apollo’s paid subscriber base is 50K. Assuming they maintain that, it’s $1.2M/year revenue. The question is… is that worth it to a billion dollar company? To maintain and support all that?

My gut would say ‘yes’. Although goodwill is unquantifiable, keeping the community of volunteers placated is an investment in Reddit’s longterm health. Same reason the Mafia bought turkeys for uninvolved neighborhood families on Thanksgiving - so they’d look the other way when shady happenings go down.

But Reddit doesn’t want to spend money on turkeys. So we’ll see how well that works out for them. I’m not optimistic.