Apollo is an app that exists to give a great user experience for reddit.

The official app exists to ensure you get advertising and allow reddit to extract as much personal data from you as possible

Reddit tried that before, they bought Alien Blue, and instead of improving it, they turned it into the monstrosity that we now know as the Official Reddit App.

Sometimes, when companies get too big, the C-level executives lose visibility about what the needs of the actual users are and instead, they focus their planning on increasing revenue, no matter what, Quarter after Quarter.

Buying another 3rd party app when they can keep using their shitty app to collect and sell user data to advertisers and marketers without spending more, makes sense to them in their twisted world, sadly.

It would’ve made the users happy, but ultimately Apollo is not profitable for Reddit. It would need to be retooled and redesigned to extract data and push advertisers. as a free version…

Of course, Reddit could sell it as a “$2/mo Premium Reddit Experience” app that keeps what it is. And I’m sure there’s a ton of folks that’ll pay the benefit of that, particularly mods and power users.

Apollo’s paid subscriber base is 50K. Assuming they maintain that, it’s $1.2M/year revenue. The question is… is that worth it to a billion dollar company? To maintain and support all that?

My gut would say ‘yes’. Although goodwill is unquantifiable, keeping the community of volunteers placated is an investment in Reddit’s longterm health. Same reason the Mafia bought turkeys for uninvolved neighborhood families on Thanksgiving - so they’d look the other way when shady happenings go down.

But Reddit doesn’t want to spend money on turkeys. So we’ll see how well that works out for them. I’m not optimistic.

I can’t speak for Apollo users, but as a user of Infinity and Slide, one of the best features was no ads

I mean, I think the best move was to require users to buy a private API access key subscription. But requiring Apollo or Sync users to buy an API key from reddit probably violates Play Store and Apple Store terms of service and would just get the Apps banned.

So po-Tay-to, po-TAh-to…

because it’s not the user experience that matters to Spez.

Because they can just not and turn off its access. Why would they buy it? Their gamble is nobody will use a different service.

I think it’s a move to monetize but without any mindful strategy whatever to utilize the strength of the platform or to maintain the integrity thereof. In other words “Elon did it so we do it too” .

Something that really blew me away is apparently Reddit has 2000 employees.

What the heck are they doing??

They don’t want to maintain two apps, and the quality of the app isn’t a priority to them. They just want to remove competition so that they have full control.

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Spez is running a kingdom and sometimes the king goes mad and does dumb shit to establish authority. This episode felt like that, especially with how they talked down to the dev about it being unoptimised or some crap.

No, I made my old user name in my early 20s & it just doesn’t fit anymore.

They don’t see a problem with their own app, so why would they? They’re killing the 3rd party apps so they can have more control over what the user sees (ads, gold, avatars and anything else they can make money with). They can do that with the official app (which was already a 3rd party app they purchased), no need for Apollo or any other 3rd party app anymore. They feel like their user base is big enough that it will sustain itself without the 3rd party apps bringing in free users.