You can get a sort of “high” from it. The feeling when you are sweating from some demonic hot wings can be mind altering in a fun way.

Also tasty. Ghosts have a bit of sweetness to them. Would pair nice with chocolate. Habeneros and mangos are a pair like peanut butter and jelly. Or Carolina reaper in a block of nice cheese, so good.

I am also a masochist though, so YMMV. I could give the same explanation for why I used to let guys whip me on weekends.