I work in web dev and it kills me every time to set up this stupid UX.
Honestly, this biggest problem is these damn pop ups actually work for conversions. If people would stop filling the pop up forms on the sites they would fade to obscurity but for every annoyed dev who closes the pop up asking for an email, there is 10 normies who give up their email or create an account or complete a purchase.
Static email sign up forms in the header or footer of a site are lucky to see a 1% conversion. The average pop up conversion rate in 2024 was 11%.. The highest preforming pop ups in this analysis had a 43% conversion rate, that is INSANE for web conversions. And those stupid gamification spin the wheel pop ups that I personally hate the most, have a 13% conversion.
I work in web dev and it kills me every time to set up this stupid UX.
Honestly, this biggest problem is these damn pop ups actually work for conversions. If people would stop filling the pop up forms on the sites they would fade to obscurity but for every annoyed dev who closes the pop up asking for an email, there is 10 normies who give up their email or create an account or complete a purchase.
Static email sign up forms in the header or footer of a site are lucky to see a 1% conversion. The average pop up conversion rate in 2024 was 11%.. The highest preforming pop ups in this analysis had a 43% conversion rate, that is INSANE for web conversions. And those stupid gamification spin the wheel pop ups that I personally hate the most, have a 13% conversion.