

Most people have absolutely zero idea how much data they put out there, what’s done with it, and why any rational person would be horrified if they knew the extent to which individuals were tracked. Simply put, short of showing them how their livres are made worse, they don’t care, and can’t be made to care.
For friends and family, you can do things like give them books or send articles explaining it slowly in parts. For everyone else, just ask them if they know how Google tracks what they do in Incognito windows and see what they say. If they say that Google can’t or doesn’t, they might as well say the Earth is flat. You can’t argue with that, even though it’s provably false.
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