This might be the depressing answer, but: nothing.
Most people want a fun (=addictive), nice looking, free (=no cost to them), easy to use web.
And the current internet will always outperform the old one. Ads generate revenue and allow companies to fund development costs, hosting costs and optimize their page for search engines better than individuals.
You, personally, can use platforms that mimick the old web, just like you’re doing right now.
But if this is what most people wanted and cared about, Reddit and Twitter would long be dead and the Fediverse big and thriving.
Chess pizza