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Cake day: June 18th, 2023

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  • The advertising standards authority use a nutritional profiling model. If the food is High in Fat, Sodium, Suger (HFSS) it gets a higher score. Some points are deducted if it is high in fruit, veg or nuts. If the food is above a certain point threshold different advertising rules apply.

    This applies to preprocessed food. Not ingredients you would use to prepare your own food.

    I don’t know about your other questions but some of the other rules are interesting…

    You can’t use licensed characters or celebrities to advertise to under 16s.

    You can’t condone or promote unhealthy lifestyle or eating habits. Ie. Eating a massive bucket of ice cream in front of the playstation.

    You must not take advantage of a child’s vulnerability by appealing to emotions such as pity, fear, or self-confidence, or by Suggesting that having the advertised product somehow confers superiority, for example making a child more confident, clever, popular, or successful.

    You must not present your price in a way that suggests children or their families can easily afford it. “Only”. “just”. Etc

    https://www.gov.uk/government/publications/the-nutrient-profiling-model












  • Sorry wired just came to hand. You can find it referenced elsewhere.

    But it did change from ‘have to’ to ‘have to, if possible’ which is a massive climb down. It’s basically not possible to have a backdoor in e2e encryption so I think it’s dead in the water. It may even make other companies shift to e2e to avoid this legislation, which would be ironic.

    And I think the quote is from the minister in charge of the bill, so he/she would talk it up.

    The bill is awful. But at least it’s weak(er) and awful.

    Time will tell.




  • After bouncing back and forth between the house of lord’s and the house of commons This bill is a shadow of it’s former self. I’m glad to say.

    Three things that were massively damaging for privacy and security have, as far as I can see, been scrapped.

    1. The bill no longer requires tech companies to control ‘harmful but legal’ content. A blurry, ill defined concept that would have been impossible to regulate.
    2. The bill no longer requires all end to end encrypted communication channel’s (WhatsApp etc) to have a backdoor for governments and enforcement agencies to access unencrypted messages between people. Something that would have broken effective security in every way.
    3. The bill no longer requires porn to only be accessible to UK citizens after they have proven they are an adult. This was by providing bank details or ID to porn websites (lol no thanks), possibly through a third party company that is supposed to assure some privacy ( lol still no thanks).

    And what’s left in the bill is going to be regulated by Ofcom, a toothless underfunded shell of a regulatory body.