YouTube is running an experiment asking some users to disable their ad blockers or pay for a premium subscription, or they will not be allowed to watch videos.
Which in turn means that it’s (almost) futile for the user to do that. If I have to wait 2 minutes to watch, I might as well leave the ad running.
I would still guess people would rather block it and context switch for those 5-10 seconds or it could be preloaded for every video on the timeline which in turn just hurt Youtube’s ad system. The reality is that adblock people are tech savy minority and it’s not worth bending the whole ad pipeline out of shape just for that.
I guess we’ll see how Google handles this but I don’t think they can pull it off tbh.
I would still guess people would rather block it and context switch for those 5-10 seconds or it could be preloaded for every video on the timeline which in turn just hurt Youtube’s ad system. The reality is that adblock people are tech savy minority and it’s not worth bending the whole ad pipeline out of shape just for that.
I guess we’ll see how Google handles this but I don’t think they can pull it off tbh.