Having indefinite trademarks will mean we will eventually run out of names, as every name will eventually be taken over many years.
This, I think, is the core of the issue for you, correct?
That’s not how trademarks work. There are plenty of authors out there with the same name as other authors (like, literal authors, not in the general sense of creators of works). There are plenty of companies that have the same name as other companies, be that essentially the same or actually the same.
This ticks off the Joe example. Atari is a brand, that brand is IP, so that’s a separate issue. I’m not sure what you’re even trying to say about Atari there, though I’m pretty sure if the Atari trademark disappeared immediately on Atari’s collapse you’d just see another company start trading as Atari, which under your prescription would be legal, and the world would be functionally identical in relation to the Atari trademark.
This, I think, is the core of the issue for you, correct?
That’s not how trademarks work. There are plenty of authors out there with the same name as other authors (like, literal authors, not in the general sense of creators of works). There are plenty of companies that have the same name as other companies, be that essentially the same or actually the same.
This ticks off the Joe example. Atari is a brand, that brand is IP, so that’s a separate issue. I’m not sure what you’re even trying to say about Atari there, though I’m pretty sure if the Atari trademark disappeared immediately on Atari’s collapse you’d just see another company start trading as Atari, which under your prescription would be legal, and the world would be functionally identical in relation to the Atari trademark.