The executive team at my company was in shambles because no one was using the company intranet. So, they demanded that the company intranet be launched when a computer turns on. They were ecstatic that the numbers reached almost 100% in a day, even after being fully explained, and understanding, that the new traffic was, of course, not a real figure. All of the new numbers never went past the home page. Still, they patted themselves on the back, and partied.
So I guess what I’m getting to say is more people either wouldn’t care, or would even celebrate the fake data than one would think.
The intranet at my work is a near-useless dumpster fire. Everything is disorganized, all the important documents and instructions are hidden behind completely chaotic branches and layers of creatively named folders.
I have used the wretched thing only once. I instantly downloaded everything I thought I would ever need to an encrypted USB stick, so I would never have to use it again. This was 7-8 years ago. Everything important is always delivered by email and apparently stored to the intranet afterwards. The intranet has been hacked at least twice, but the real number is most likely much higher. For “reasons”, all the personnel info has also been kept stored on the intranet, despite the successful hacks.
While there is scamming happening in ads biz, we have to face the reality that ad spend will drive revenue growth for many brands because pedons have no self control.
For every guy who screaches aDs DonT wOrK on Me Rheee
There is a dozen idiots who ate buying that plastic trash with some idiotic payment plan that they will deff make 4 timely payments on.
The thing about advertising is that pretty much every bit of data that could tell us if it works or not is produced entirely by the same industry that has an overwhelming incentive to tell us that it does work.
I am not even saying that it never works, more that advertising’s primary purpose is to sell advertising to companies and if that advertising works or not is a distant secondary goal at best as long as those companies have no way to prove it doesn’t.
It very likely works on some types of products while being completely useless on others. And even where it works it very likely has a distribution from extremely bad ads for a given product or service to very effective ones for the same product.
The executive team at my company was in shambles because no one was using the company intranet. So, they demanded that the company intranet be launched when a computer turns on. They were ecstatic that the numbers reached almost 100% in a day, even after being fully explained, and understanding, that the new traffic was, of course, not a real figure. All of the new numbers never went past the home page. Still, they patted themselves on the back, and partied.
So I guess what I’m getting to say is more people either wouldn’t care, or would even celebrate the fake data than one would think.
The intranet at my work is a near-useless dumpster fire. Everything is disorganized, all the important documents and instructions are hidden behind completely chaotic branches and layers of creatively named folders.
I have used the wretched thing only once. I instantly downloaded everything I thought I would ever need to an encrypted USB stick, so I would never have to use it again. This was 7-8 years ago. Everything important is always delivered by email and apparently stored to the intranet afterwards. The intranet has been hacked at least twice, but the real number is most likely much higher. For “reasons”, all the personnel info has also been kept stored on the intranet, despite the successful hacks.
Isn’t that essentially how that whole scam called advertising works in general?
While there is scamming happening in ads biz, we have to face the reality that ad spend will drive revenue growth for many brands because pedons have no self control.
For every guy who screaches aDs DonT wOrK on Me Rheee
There is a dozen idiots who ate buying that plastic trash with some idiotic payment plan that they will deff make 4 timely payments on.
The thing about advertising is that pretty much every bit of data that could tell us if it works or not is produced entirely by the same industry that has an overwhelming incentive to tell us that it does work.
I am not even saying that it never works, more that advertising’s primary purpose is to sell advertising to companies and if that advertising works or not is a distant secondary goal at best as long as those companies have no way to prove it doesn’t.
It very likely works on some types of products while being completely useless on others. And even where it works it very likely has a distribution from extremely bad ads for a given product or service to very effective ones for the same product.