The average person doesn’t care about unions, good coffee, or any of that. They want to get a nummy candy treat packed with caffeine to drive to work. That’s it.
That’s a bingo.
Starbucks has managed to capture exactly what the masses desire: caffeinated sugary drinks that are consistent and conveniently available at a price that they’ll pay. Half of which, they aren’t necessarily paying for the product, but more the service coupled with a fashionable brand. It’s fashionable to religiously go to Starbucks every morning (nevermind caffeine addiction, which is a whole other deal in itself). Also, for what it’s worth, they are reasonably quick compared to a local coffee house that is more designed for relaxing in-house. They’re the fast food of coffee, designed for mass production (see the drive-thru; all of their stores with a drive-thru are optimized for them). They are by no means a premium coffee supplier, but that’s not their target market; their market is convenience-oriented mass production.
That’s a bingo.
Starbucks has managed to capture exactly what the masses desire: caffeinated sugary drinks that are consistent and conveniently available at a price that they’ll pay. Half of which, they aren’t necessarily paying for the product, but more the service coupled with a fashionable brand. It’s fashionable to religiously go to Starbucks every morning (nevermind caffeine addiction, which is a whole other deal in itself). Also, for what it’s worth, they are reasonably quick compared to a local coffee house that is more designed for relaxing in-house. They’re the fast food of coffee, designed for mass production (see the drive-thru; all of their stores with a drive-thru are optimized for them). They are by no means a premium coffee supplier, but that’s not their target market; their market is convenience-oriented mass production.