(I’m trying to adjust my shopping habits for quality, long-lasting goods from reputable brands. This isn’t some hailcorporate thing)
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None. All brands will sell you out of they thought they could while continuing to be profitable after you realized
Why would you trust a brand? The brand that you like wasn’t the same people 20 years ago, and that will change again.
“Always”? None.
Any time I have found a brand like this, they start enshitifying right after I decide to be loyal to them. If you stop shopping around, they have less incentive to make a good product to create loyal customers.
The problem is capitalism, not the individual companies. Enshitification comes for them all eventually.
There are tons of great quality brands. Until capitalism kills them and they become the same as the rest.
Patagonia since they also offer repair services in the event of damage and are relatively ethical.
Kinda. They are better than most, but don’t score that well on Ethical Consumer’s grading. (I could look up why, if anyone’s interested.)
And while they do offer free repair, which is wonderful and something i genuinely command them for doing, the results can be hit or miss. I had a pair of jeans with pretty standard areas worn out come back from a repair with a massive piece of mismatched denim covering almost the entire upper part of the pants. Unwearable. I ended up having to pay a local shop to redo the repair properly. And the Patagonia customer rep didn’t seem to see the problem with the repair and offered… 15% off my next order.
